Before we commence any residential project, we ask our clients to complete a detailed briefing questionnaire. Refined over many years of experience working on True Prime® homes, this survey contains questions that inform not only our designs, but also the approach we take to the project and the partners we choose to work with.

To assist anyone planning a residential project and preparing to approach an architect, we have distilled this process into eight crucial questions that are worth answering before the briefing process begins:

Recently, LA London’s partners have revisited our mission and vision, and in doing so have clarified the values we hold true, the standards we expect of ourselves, and the commitments we make to our clients. We refer to these qualities as True Prime, a standard that formalises and captures in a single term the principles that have always been deeply embedded in the practice and its values. Here, we explain what True Prime means and why it matters.

One of the privileges of working in the true prime residential sector is that no two briefs are ever the same. Our clients often come to us with highly personal aspirations, unique interests and requirements that demand exceptional levels of creativity, technical expertise and coordination. Here are some of the more notable requests we have helped deliver over the years.